Turning a passion project into a successful venture hasn't been easy. Particularly as the digital revolution continues to disrupt the publishing industry. However, the skills and experience I've gained over 20 years have meant I'm now a founding editor of one of the UK's leading platforms for the creative industries.
Creative Boom began as a hobby in 2009 when I freelanced for several clients, providing PR and marketing support. It was my way of giving back and doing something I loved on the side. But while I was writing about emerging creatives during evenings and weekends, my PR business grew into an agency with staff. And it continues to do very well today.
In 2021, I decided to focus more on Creative Boom as the platform attracted seven million readers a year and secured advertisers as big as Huawei, BBC, Adobe, and Squarespace. However, I continue to play an active role at Boomerang, which has since evolved to focus on digital communications and software development, maintaining strong relationships with clients we've served for nearly 15 years.
Today, I am enjoying the fresh challenges that come with being a founding editor of a publishing platform while also contributing to Boomerang's ongoing success. The freedom of leading my own venture, the fast-paced "startup mentality," and the progress we're making in both fields are thrilling and rewarding.
