We live in a world of instant gratification. One-click purchases, on-demand entertainment, and same-day deliveries have reshaped our expectations. But in the realm of professional networking, this fast-and-furious approach is not only ineffective but downright rude.

Too often, people treat networking like a transactional game, hitting the “connect” button on LinkedIn and immediately asking for favours. No context, no introduction, just straight to the ask. It’s the digital equivalent of walking up to a stranger at a party and demanding they recommend you for a job. You wouldn’t do it in real life, so why is it acceptable online?

When Did We Lose the Art of the Slow Burn?

Once upon a time, professional relationships were built over years, not seconds. A chance meeting at an industry event would lead to a follow-up coffee, then a friendly check-in months later, and eventually, when the timing was right, a collaboration or opportunity. This slow, organic process allowed trust to develop naturally, with both parties feeling valued rather than used.

But today, patience is in short supply. Instead of nurturing relationships, people rush to extract value without contributing anything first. Many assume that being connected means instant access to someone’s time, expertise, and network, and that’s where they go wrong.

Building Relationships Without Expecting Anything in Return

The most powerful industry connections aren’t built through cold LinkedIn DMs that open with “Can you help me?” They’re forged through genuine interest, mutual respect, and shared experiences. They take time. Sometimes years.

True networking is about giving before receiving. It’s about engaging with people’s work, offering support, sharing insights, and being present in conversations without an immediate agenda. It’s about showing up consistently so that when the time comes to ask for something, it feels natural, not opportunistic. Business is, after all, about people. And we all love to help those we like.

The Slow Approach Pays Off

A slower, more traditional approach to networking might not yield immediate results, but it does something more valuable: it builds lasting relationships. When you take the time to establish real connections, people remember you. They associate you with trust, respect, and professionalism. And when opportunities arise, you’ll be at the top of their mind—not because you asked, but because you earned it.

So, the next time you’re tempted to hit “connect” and immediately request a favour, pause. Instead, engage first. Start a conversation. Add value. And most importantly, be patient. The best connections are worth the wait.